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Heroin Chic

Heroin Chic

The work Pieces of Paradise, deals with a certain fashion trend of the 90s, the so called Heroin Chic. To question this style in critical way, I did several fashion shootings with authentic heroin addicted people. These people enabled me to exchange what fashion industry fakes and to point out the serious abuse of this fate.

Heroin addicted People are shut off from society. But, at the same time fashion industry uses their style for economic reasons.  This gap called for action! Therefore I joined the local street worker scene to get in touch with people hooked on drugs. After a few struggels, I got in contact with the local scene. I explained them my concept and we started working together.

The final work consists of two parts. Part one is the „fashion photo“ which shows the addicted person acting like a model. You really have to look twice to see the difference between a real fashion photo and my work. Using the style of the fashion industry to beat them at their own game. Part two is a series of pure portraits showing the environment of my protagonists. Heroin addicts not being staged in a fashion environment, but simply shot the way they look in daily life. Both parts are necessary to get the link between my artistic approach to the subject and the commercialized abuse of the topic I want to criticize.

The work Pieces of Paradise, deals with a certain fashion trend of the 90s, the so called Heroin Chic. To question this style in critical way,
I did several fashion shootings with authentic heroin addicted people. These people enabled me to exchange what fashion industry fakes and to point out the serious abuse of this fate.

Heroin addicted People are shut off from society. But, at the same time fashion industry uses their style for economic reasons.  This gap called for action! Therefore I joined the local street worker scene to get in touch with people hooked on drugs. After a few struggels, I got in contact with the local scene.
I explained them my concept and we started working together.

 The final work consists of two parts. Part one is the „fashion photo“ which shows the addicted person acting like a model. You really have to look twice to see the difference between a real fashion photo and my work. Using the style of the fashion industry to beat them at their own game. Part two is a series of pure portraits showing the environment of my protagonists. Heroin addicts not being staged in a fashion environment, but simply shot the way they look in daily life. Both parts are necessary to get the link between my artistic approach to the subject and the commercialized abuse of the topic I want to criticize.
 

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Art Pieces of Paradise | B.A.
Styling Lisa Berns
Photography Marc Oortman
Location ROOOM, Linkes Zentrum

Selected Works

YaNing Artist Portrait

Ektke StudioFashion

Studio WorkProject type

Yiqing CaiArtist Portrait

OliviaFashion

HeimatProject type

Mia MaichenFashion

No BorderFashion

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